Koltrix
Startups
Transactional, Lifecycle or Marketing? Classifying SaaS Emails
Every SaaS email falls into one of three buckets, and the bucket decides consent, unsubscribe links and how it's sent. Practical definitions and the gray areas.
4 min read
StartupsMapping Every Lifecycle Email Your SaaS Sends
Most SaaS teams can't list every email their product sends. How to run an inventory, what to record for each message, and the problems it usually uncovers.
5 min read
StartupsWin-Back Emails for Churned SaaS Customers: Timing and Tone
Not every churned customer should get a win-back email. How to choose who to contact, when to write, what to say, and when to stop emailing for good.
5 min read
StartupsThe Cancellation Confirmation Email Most SaaS Teams Get Wrong
The email you send when a customer cancels shapes whether they ever come back. What a respectful cancellation confirmation says, and the patterns to avoid.
4 min read
StartupsEmail Cadence for a 7-Day Trial vs a 30-Day Trial
Trial length changes how many emails you send, when, and what each one does. Side-by-side schedules for 7-day and 30-day trials, and how to choose a length.
4 min read
StartupsActivation Emails: Trigger on Behavior, Not the Calendar
Time-based drip emails nag users who are already active and miss the ones who are stuck. How to define stuck states and send one useful email for each of them.
4 min read
StartupsA 14-Day Onboarding Email Sequence for B2B SaaS
Seven onboarding emails for the first two weeks of a B2B SaaS account, each with a goal, a trigger, a skip rule and a subject line you can adapt today.
5 min read
StartupsThe Welcome Email That Earns a Second Login
Your welcome email has one job: bring a new user back for a second session. What to put in it, what to cut, and how to send it the moment someone signs up.
5 min read