Koltrix
Startups
From Trial to Sales Call: Emails for Product-Qualified Leads
When trial usage says someone is ready to talk, the email that hands them from automation to a human matters. How to write it without sounding creepy.
5 min read
StartupsFreemium Upgrade Emails: Moving Free Users to Paid Without Nagging
Freemium has no deadline, so upgrade emails must be triggered by value and limits, not dates. Which triggers work, what to write, and when to leave users alone.
5 min read
StartupsConverting No-Card Trials: What to Email and When
No-card trials bring more signups and more tire-kickers. How to email them: qualify early, ask for payment at the right moment, and handle the lapse with care.
4 min read
StartupsWriting Trial-Ending Emails That Don't Feel Like a Shakedown
How to write the trial-ending email so it informs instead of pressures: the facts to state, what to show the user, and before-and-after copy you can adapt.
4 min read