Koltrix
Startups
Plain-Text vs Designed Emails for SaaS Lifecycle Mail
Plain text feels personal and renders everywhere. Designed HTML suits receipts and digests. Which lifecycle emails belong in which format, and why.
4 min read
- Startups
Founder-Signed Emails: When a Personal Note Beats a Template
A short note from the founder can do what no template can, if it's honest and the founder reads the replies. When to send one, when not to, and how to write it.
4 min read
StartupsWriting Trial-Ending Emails That Don't Feel Like a Shakedown
How to write the trial-ending email so it informs instead of pressures: the facts to state, what to show the user, and before-and-after copy you can adapt.
4 min read