
Shared inbox for a two-person startup: the minimum setup
The smallest shared inbox setup that works for two founders: one domain, a few addresses, a handful of labels, one reply rule and a weekly 15-minute review.
4 min read

The smallest shared inbox setup that works for two founders: one domain, a few addresses, a handful of labels, one reply rule and a weekly 15-minute review.
4 min read

Your domain ends up in every address you hand out. How to pick one that is easy to say, hard to spoof, and safe from the registrar mistakes that lose email.
4 min read

After the demo, the follow-up decides the deal. A four-email cadence for founders doing their own sales, with templates and a rule for when to stop.
4 min read

Launch day is a bad time to discover your signup email lands in spam. A checklist for small SaaS teams covering DNS, testing, support staffing and replies.
4 min read

A plain, repeatable template for monthly investor updates: highlights, lowlights, metrics, asks and thanks, plus how to send it and what to do with the replies.
4 min read

Mailboxes are only one line on the bill. A framework for adding up what email really costs a five-person startup, including sending, support tools and time.
4 min read

Forwarding hello@ and support@ to personal inboxes works for a while. A teardown of how it fails: lost history, wrong reply addresses, offboarding gaps.
4 min read

A one-hour weekly routine that keeps a startup's email healthy: bounces, lifecycle messages, support threads, open promises and DNS. Plus how to hand it off.
4 min read

A staged playbook for founders handing customer email to their first hire: shadowing, reviewed replies, owning a category, then owning the whole inbox.
5 min read

Before product-market fit, your email setup should be small, cheap and reliable. The four pieces a pre-seed SaaS needs, and what to put off until later.
4 min read

A short note from the founder can do what no template can, if it's honest and the founder reads the replies. When to send one, when not to, and how to write it.
4 min read

When to move your business off a personal Gmail address, how to tell contacts, which accounts to update first, and the registrar mistake that locks people out.
4 min read