
Startups
Reactivating Dormant Paid Accounts Before They Cancel
Some customers keep paying but stop logging in. How to spot dormant accounts, what to send the admin, and why offering a downgrade can save the relationship.
5 min read

Some customers keep paying but stop logging in. How to spot dormant accounts, what to send the admin, and why offering a downgrade can save the relationship.
5 min read

A changelog is written for the team that shipped. A product update email is written for the customer. How to pick what goes out, group it, and keep it short.
4 min read

A well-timed milestone email reminds customers what your product did for them. Which milestones are worth celebrating, how to make them useful, and how often.
4 min read