
Comparisons
Dedicated Lifecycle Email Tool or In-House Code? How to Decide
Buying a lifecycle messaging platform or writing onboarding and trial emails in your own code: who owns copy, testing and cost on each side, with a checklist.
5 min read

Buying a lifecycle messaging platform or writing onboarding and trial emails in your own code: who owns copy, testing and cost on each side, with a checklist.
5 min read

For founders who code: build onboarding and trial emails with an events table, a scheduled job and an email API, with idempotency and suppression built in.
5 min read