
How to Evaluate an Email Tool in a Week-Long Trial
A week is enough to evaluate an email tool if you test the right things in the right order. A day-by-day plan for domains, delivery, team workflow and exit.
4 min read

A week is enough to evaluate an email tool if you test the right things in the right order. A day-by-day plan for domains, delivery, team workflow and exit.
4 min read

A before, during and after checklist for vacation cover: out-of-office text that routes people, in-flight threads, decision limits and the return-day catch-up.
5 min read

Keep templates in the repo, review them like code, render them in tests and roll changes out safely so a typo never reaches a million inboxes.
4 min read

Zendesk fits large multi-channel support teams. If your startup's support mostly happens over email, these alternatives may fit better. A fair guide by need.
4 min read

Copy-ready email templates for outages: first notice, updates, resolution and post-incident summary, plus cadence, who sends, and handling the inbound flood.
5 min read

Softfail or hard fail? How receivers treat ~all and -all today, why DMARC changed the calculus, and which ending to pick for each kind of domain.
4 min read

Open rates stopped meaning much once mail clients began prefetching images. The lifecycle email metrics worth tracking instead, email type by email type.
5 min read

Run a two-week AI drafting pilot with two or three people: pick categories, rate edits, log failures, set go/no-go criteria, then roll out with a style guide.
4 min read

Which SPF mechanisms count toward the 10-lookup limit, how to audit your record by hand, and the safe ways to trim includes before you hit permerror.
5 min read

Before you move company email to a new vendor, ask where the data lives, who processes it, and how you get it back out. A question list, with our own answers.
4 min read

The same customer reply written formal, friendly and firm, with notes on what changed, prompts that steer AI tone, and how to strip over-apology and filler.
4 min read

Lower TTLs before you change SPF, DKIM or MX, and know which caches ignore you. A practical timeline for authentication changes without surprises.
5 min read