
Estimating Transactional Email Costs as You Grow
A practical method for forecasting how many transactional emails your product will send per month, and what that volume will cost as your user base grows.
4 min read

A practical method for forecasting how many transactional emails your product will send per month, and what that volume will cost as your user base grows.
4 min read

How to measure satisfaction with email support: CSAT timing and wording, reading comments, response bias, signals beyond surveys, and keeping pay out of it.
4 min read

Seed tests show where a message lands for test accounts, not for your users. What seed lists and panel data can tell you and how to use them honestly.
4 min read

A waitlist goes cold faster than founders expect. The confirmation, update and invite emails that keep people interested until you are ready to let them in.
4 min read

Personal or team sign-off? What goes in a signature? How five people sound like one team? A FAQ for agreeing on signatures and tone in shared mailboxes.
4 min read

Email clients support a narrow, quirky slice of HTML and CSS. The constraints that matter for receipts and alerts, and a structure that survives them.
4 min read

Per-user and per-workspace pricing look similar at three people and diverge fast after that. A worked way to compare the two models for your own team size.
4 min read

A reference table of the DNS records a domain that sends email should have: MX, SPF, DKIM, DMARC, MTA-STS, TLS-RPT and BIMI, with syntax for each.
4 min read

Send yourself harmless test emails with embedded instructions to see if your AI assistant obeys mail content. Test cases, expected behavior and a scoring sheet.
5 min read

Live chat and email-first support set different expectations and need different staffing. How to choose a channel strategy, with a fair look at Intercom.
4 min read

A runbook for your first morning back: filter to mail that involves you, read threads newest-first, batch-archive the noise, and reply to the few that matter.
4 min read

Flattening replaces includes with IP ranges to dodge the lookup limit. Here is how it works, why it rots, and safer alternatives like subdomains.
5 min read