
What to Do With the Old Mailbox After You Migrate
The MX records have moved and new mail is flowing. Now decide what happens to years of old email: keep it, export it, archive it, or let it go, and when.
5 min read

The MX records have moved and new mail is flowing. Now decide what happens to years of old email: keep it, export it, archive it, or let it go, and when.
5 min read

A playbook for fixing AI email sorting mistakes: move the message, spot the pattern, add rules only when they are exact, and keep a weekly misfile log.
4 min read

A hijacked mailbox or leaked SMTP credential can burn your domain reputation in hours. The signals to watch and the containment steps to rehearse.
4 min read

A short exit survey by email can tell you more about churn than any dashboard. Which questions to ask, how to format them, and what to do with the answers.
5 min read

BIMI requires the SVG Tiny Portable/Secure profile. What that profile forbids, how to convert a normal SVG, and the validation errors you will likely hit.
5 min read

Team inbox zero means every thread has a clear state, not an empty screen. Here is a definition that holds up and a time-boxed daily routine to reach it.
4 min read

Most email migrations go fine, but the bad ones go badly fast. A rollback plan: triggers, the DNS values to save, and how to reconcile mail after reverting.
5 min read

A playbook for replying to angry customer emails: find the real problem, answer without defensiveness, offer a next step, and know when to set boundaries.
4 min read

One-click unsubscribe needs two headers, a DKIM signature that covers them, and an endpoint that accepts a POST without a login. Build it step by step.
5 min read

Not every churned customer should get a win-back email. How to choose who to contact, when to write, what to say, and when to stop emailing for good.
5 min read

A runbook for a shared-inbox triage rota: shift length, triager duties, handoffs, fairness, holidays, and a sample two-week schedule for small teams.
4 min read

Dedicated IPs give you control and responsibility; shared pools give you a neighbor's reputation. Volume thresholds and questions to decide well.
4 min read